Case Studies

Stephen Duff Mitsubishi

The Campaign

Stephen Duff Mitsubishi had 20 vehicles they were looking to clear from the yard.  A regular ODT advertiser, aware from their own research that their clientele were newspaper readers they placed four 'clearance' 'be quick' ads in the paper over a ten day period.

Target Audience

People in the region looking to purchase a new vehicle

Objective

20 vehicles to be sold to make way for new stock

Results

Of 20 units available for sale - by Saturday 22nd, when the last ad ran, there were only 5 remaining.
The client was too busy to talk to their ODT representative when they called in on 4 occasions - all the Outlanders were sold within 4 days of the ad running.

"We were inundated with customers.  maybe the adverting does work!!!"

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