To mark 150 years of the Herald, they are giving their readers a glimpse into their newsroom, with a live blog documenting a day at the Herald. Check in throughout the day to see what is happening in the Herald newsroom here...
HAPPY 150TH BIRTHDAY FROM THE TEAM AT NEWS WORKS NZ
The INMA Awards 2014 competition, rewarding excellence in the sales and marketing of media brands, is now open for entries. Deadline for entries is January 31, 2014
For a complete list of categories, rules, and to submit entries online, click here
This year's competition has been expanded from 10 to 15 categories with six new categories for:
Best Use of an Event to Build a News Brand
Best New Print Product
Best New Mobile App or Mobile Web Site
Best New Mobile Service
Best Use of Social Media
Best Idea or Innovation to Create New Profit Centers
Click here to view the complete Call For Entries
An advertisement for the YWCA promoting equal pay for women has won the 2013 Newspaper Ad of the Year announced in Auckland on the 19th September. Produced by Auckland's DDB, the ad wins the agency $10,000 cash and the kudos of being the year's best ad.
Finalists & Winners can be viewed here
To see the photos taken on the evening, view them here
Agency League Under Way by Jenny Stiles
At News Works we're unashamedly biased, partial, one-eye, myopic ... but all in a good cause, as we're passionate about great newspaper ads and genuinely believe they lead to brillant creative work.
Maybe newspapers aren't as... Read more
Ogilvy & Mather have taken out this month's Newspaper Ad of the Month with their topical ad for Beneful.
The win takes them to 6 points and sees them join DDB at the top of the Agency League table.
This month's runner up, with one bonus point, was DraftFCB, for their Pak'n Save campaign.
The judges commented the winning ad was "great use of topical, showed really quick turnaround time and was entertaining", while the runner up used "the medium really well, is funny, entertaining, and gets the cheap price message across".
Judges were Lucy Wilcox, JWT; Ben Polkinghorne, Colenso BBDO; and Vaughn Davis, The Goat Farm.
Barnes, Catmur & Friends has taken out this month's Newspaper Ad of the Month with their tactical ad for Hell Pizza.
The win gives them 5 points and sees them leapfrog Colenso BBDO to join Whybin TBWA in 2nd place.
The judges said the winning ad was a "Nice piece of topical writing, not over-styled, and used the medium well" and "gave cheek to the big guy, but not in a nasty way".
No bonus points were awarded this month.
Judges were Robin Powell, bcg2; David Sylvester, Saatchi & Saatchi; Martin Hermans, Ogilvy; and Mike Babich, Insight.
DDB has taken out this month's Newspaper Ad of the Month with their William Shatner ad for Sky Television's new Jones! Channel.
The other two executions in the campaign—Mr T, and Norris—also got a special mention for their copywriting. With 5 points for the win, plus a bonus point, DDB have leap frogged TBWA Whybin and gone to the top of the Agency League table.
Judges commented that the winning ad had "Some really funny copy. It's a fresh way of bringing something old to life –which is at the heart of the product or TV channel."
1 bonus point was also given to Double Fish for the art direction of their Kim Jong Il ad for Powershop.
Judges were Sam Dickson, JWT; Justin Jones, .99; Cece Chu & Ryan Price, Whybin TBWA; and Adam Thompson, DDB.
Whybin\TBWA has taken out News Works NZ's April Newspaper Ad of the Month with their 'Transparent Newspaper' ad for Mercury Energy.
This was the first month of the brand new Newspaper Ad of the Month Agency League competition, so Whybin\TBWA also pick up five points, and go straight to the top of the league table (pictured).
Judges said it was down to "sheer commitment of the media space and the relevance to the media, with nice little extra touches of running ads within the paper linking back. And they made it funny as well."
One bonus point was given to Colenso for the Anchor 'Taste the Difference' wrap, and to Ogilvy for the Purina Mighty Dog 'Shiny Coat' ad.
Judges were Dave Nash, Sugar & Partners; Iain MacMillan, Special Group; and Tom Paine, Y&R.
This month's winning Ad of the Month was Mini "Ducks" ad from DraftFCB with a special mention also going to the Mini newspaper NIM campaign.
The judges commented that the ad is "different, clever and bold, and the art direction is beautiful with the ducks in flight."
A special mention goes to The Breeze's 'Painting the Lounge' ad with judges commenting that it was "nice to see some good copy writing' and 'it made us smile'.
March judges were Rob Longuet-Higgins, Barnes Catmur & Friends; Kim Ellison, Farrimond; Lisa Divett, Running with Scissors, and Kevin Walker, DraftFCB who abstained.
Congratulations goes to DDB again, they have won February's Newspaper Ad of the Month. VW's "Beetle" classified ad was the winner with judges commenting that the ad was "rough and ready, but I would stop and think about it", was "strong enough to work in black and white, with press supporting campaigns really well, and was an effective tie in to social media and the targeting aspect."
February judges were Ben Chandler – Federation; Joe Holden – Big Communications; Grey Taylor – Ballantyne Taylor; and Andy Hollis, Platform 29.
Congratulations to the New Zealand newspapers who were winners at this years Newspaper of the Year. Herald on Sunday were the winners of the Sunday Newspaper of the Year and The Rotorua Daily Post were winners of the Newspaper of the Year Dailies (5-6-7 days per week): Up to 10,000. Other winners included Stuff for Marketing - Branding Digital and The Press for Marketing - Audience 25,000-90,000 circulation. Click here to see all of the NZ WINNERS.
The awards ceremony topped off the 2013 Future Forum, a gathering of some of the most brilliant minds across the newspaper industry, after two days of interactive workshops, lectures and presentations.
The full list of NOTY winners can be found here
This reunion is going to be a great celebraton of a milestone in New Zealand newspaper publishing.
Not just a Pretty Dress by Jenny Stiles
Pretty dresses, black ties, and red carpet, champagne, sitdown dinner, chatter (lots of it) and true to style, the odd shenanigans.
The Canon Media awards... Read more
Is your banking client missing out on engaging with 1.55 million readers each day?
The Price of Freedom by Jenny Stiles
"Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference, and impart information and ideas through any media regardless of frontiers" so stated in The Universal Declaration of Human Rights published by the United Nations in 1948. Read more
People may be indulging in all sorts of new media, but it hasn't made newspaper advertising any less effective. Contact us to find out more about newspaper advertising in New Zealand.
Sources: Nielsen CMI Q1 '12 – Q4 '12. Based on all Dailies AIR 15+.
The 2012 Newspaper Advertising Revenue results are in and the findings show newspapers continue to command a strong share of the advertising market.
The total newspaper advertising turnover for 2012 was $540 million, not including revenue generated from newspapers’ online editions. Read more.
Media Creativity Down Under by Jenny Stiles
It took eavesdropping on tourists on the Waiheke ferry last weekend to make me open my eyes, stop thinking about the traffic on the North Western (bad) and simply connect with the inescapable truth that we’re a lucky lot in New Zealand: Open spaces, beautiful beaches, mountains where you can actually afford to go skiing, great coffee, fabulous food and wine, topped off by a decent summer like this one.
My eyes were opened again this week when we started compiling case studies, international and home based, of great newspaper and website advertising for our News Works website.... read more
Get read & Get results with Newspaper Inserts.... read more
Viva la EVOLUTION by Jenny Stiles
Reading about falling newspaper circulations and readerships frustrates the hell out of those of us in this great industry because the 'falling' bit, while undeniably depressing, is only part of the story.
In reality, newspapers have more readers than ever before... read more