Home of NAB and NPA
You are here:Home / Creative / What's News

Share

News UK aims to create new universal ad effectiveness metric

News UK is on the verge of signing a deal with a "prominent" research house and at least one other media owner outside the newspaper industry to commission a study it hopes will create a new universal tradeable metric to determine the success of advertising across platforms.  Read more

Whakatane Beacon celebrates 75 years

The Whakatane Beacon celebrates 75 years on Monday April 14 , 2014.

To celebrate the occasion a commemorative tabloid was produced and distributed on Friday April 11 to mark the occasion covering history on the newspaper over the last 75 years.

An open invitation has been issued to the community to join celebrations on Monday April 14 at Mataatua Marae, Te Manuka Tutahi , with over 250 people expected.

Simon Ellis  CEO Beacon media Group says, "The large attendance shows how regional newspapers are still very much at the heart of local communities, the Beacon no exception with readership at over 22,000 per issue in the latest Nielsen survey results" .

5 cool ways to run newspaper ads

Check out these five great newspaper ad ideas...

 

Festival of Media Global Awards 2014

The winners of the Festival of Media Global Awards 2014 were announced on Tuesday 8 April at the prestigious Awards Gala Dinner, at the Rome Cavalieri.

 

Congratulations to DDB & VW Beetle on their win for Best Launch Campaign.


For a complete list of winners click here

ASB Bank 3D augmented reality app

ASB Bank has unveiled a 3D augmented reality app which has been designed for candidates seeking for a job in different positions in the corporate bank. It provides the prospective contenders a virtual, interactive digital experience while they explore the different job opportunities with the banking team. ASB believes that the AR app is a first of its kind in the financial services sector as well as the recruitment industry in New Zealand.

To get the unique 3D augmented reality recruitment experience, job seekers need to get hold of dedicated ASB print media. This can be found in The Christchurch Press, The New Zealand Herald, Dominion Post and National Business Review (NBR).  Read more here

The Personal News Cycle

Contrary to the conventional wisdom about media consumption dividing along generational or political lines, a new survey finds that the nature of the news itself—the topic and speed of the story—largely determines where people go to learn about events and the path they take to get there.  Read more here

NZ Press Council to extend coverage, gain new powers

The Press Council is to offer membership to new digital media and gain additional powers to deal with complaints against traditional print media.  Read more here

In a social media world, people still seek meaty news

 If you're under 30, the future of news is in your hands, literally. Three out of 4 young adults who carry cellphones use them to check the news.

Read more here

Ad of the Month Winner - February 2014

February's Ad of the Month judges were spoilt for choice with a power of great newspaper work on the table.

This month's winner went to Ogilvy for their Rebel Sport '302 legend' cricket ad.  The judges liked the topical nature of this ad which made it perfectly suited for the newspaper environment   - they commented "fast turnaround, timely response for next day". They also noted that a full page always stands out (and of course we think so too!). But the winning element for this month's judges was the fact the ad made the reader work just a little "this is not just for cricket fans, it makes the reader work - but you get a reward for it" and "a  couple of seconds lag and you get it!".

A highly commended award also went to M&C Saatchi for their NZ Fire Service 'Don't Drink & Fry' ad.  The judges' comments on this ad - "great campaign so perfect for the target market". One judge (who will remain nameless) ventured "I can imagine myself using that..."

The judges also noted that both this month's winning ads were totally designed to work with the medium. This month's judges were: Dave King, M&C Saatchi; Ben Polkinghorne, Colenso BBDO; and Angus Hennah, Ogilvy & Mather.  Judges always abstain from voting for their own work and there was a bit of that this month.

With one month to go the Agency League is hotting up with Ogilvy nudging ahead with two wins!

Find out how to enter here

 

Use of ANZAC in advertising

Do you need advise on restrictions on the use of 'Anzac' and ANZAC in advertising?  Please read more here

90 Finalists chosen for INMA Awards 2014

The INMA Awards 2014 finalists have been announced... 

 

From 560 entries in the world's leading competition rewarding sales and marketing best practices by media companies, an international panel of judges has selected 90 finalists for INMA Awards 2014.


For a complete list of finalists click here

Positive sentiment surrounds print advertising...

A mix of fresh data, advertiser feedback and positive sentiment from media agency bosses is pointing to a rebound in print advertising. A new study by global research firm GfK has found that print advertising still has the best return on investment (ROI) of all traditional media, and online banner ads. Read more

 

New Zealand's Daily Newspapers in 2013...

New Zealand's Daily Newspapers had a few changes over 2013, from birthdays to a change in size.  But the growth in readers continued to grow in 2013.  To find out more Download presentation 

 

Record year for Canon Media Awards entries

A total of 1667 entries have been received in this year's Canon Media Awards, 20 percent higher than last year's tally of 1390 which was itself a record.  Read more...

 

Ad of the Month Winner - January 2014

If Lorde hasn't won enough awards, her letter in the NZ Herald took January's Ad of the Month which was placed in association with Saiko Management.  According to the judges it had "great art direction with the tone of the writing reflecting the authenticity that it came from Lorde herself.  This could have only run in newspapers, it wouldn't have worked as effectively in any other medium"

Special Mention's came in thick and fast for January also.  Special Mention for January went to Saatchi & Saatchi Wellington for their Wellington Zoo "The Devils are Here" ad; with 3rd equal being awarded again to DraftFCB for their Pak'n Save ad, "Blowing my mind" which judges felt showed "best use of a starburst in a NZ medium in the history of advertising"; and Special Group with their ad for News Works "things are believed first in newspapers".

Judges were Terry Herbert, BallantyneTaylor; Alan Jones, DraftFCB; Paul White, AUT; and Emma Harrison Clark, Shirtcliffe & Co .

Find out how to enter here

 

Ad of the Month Winner - December 2013

December saw a win for True with their ANZ Blackcaps vs West Indies ad.  Judges said the 'fantastic copywriting' made this a winner.

Highly commended awards went to DraftFCB for their Pak'n Save 'Meat Week' ad; Whybin\TBWA for their Minds for Minds ad that the judges said was a "beautiful ad that had both copy and art departments working together" and Assignment for their Absolutely Positively Wellington campaign.

Judges were Terry Herbert, BallantyneTaylor; Alan Jones, DraftFCB; Paul White, AUT; and Emma Harrison Clark, Shirtcliffe & Co .

Find out how to enter here

 

Press trends - back to the future in 2014

Blog...


Carat's press planning associate director, Celine Tapp, comments on planning, paywalls and print as she predicts what 2014 will bring for the press sector... Read more

 

75 years...

Whakatane Beacon celebrates 75 years in April this year.  CEO of Beacon Media Group, Simon Ellis advises a special publication will be published in April, in addition an event to mark the occasion will be held in Whakatane. It caps a busy year for the group, which expanded it's print operation with a new plant, Beacon Print Hawke's Bay after gaining a print contract with APN Regional Newspapers.

Watch this space for further information. 

 

Ad of the Month Winner - November 2013

The creative juices were running high in November's Ad of the Month competition with the resounding winner, Prime TV for 'Dish – Doctor Who Moon Bounce' from DraftFCB.  The judges said "the ad has an original idea, is visually compelling" and "made us wish we'd done it ourselves" – which says it all really.

Highly commended was Saatchi & Saatchi for their Big Boys Toys DB Tui Breweries Lager voucher; according to the judges, "a clever simple use of the medium'.

November's judges were Matt Sellars – Saatchi & Saatchi; Brad Stratton – Barnes, Catmur & Friends; Kate Humphries – Media Design School; and Lisa Divett – Running with Scissors.

The win gives FCB another 5 points on the Agency League Table which shoots them up to second place along-side Ogilvy and tantalisingly close to current leader, DDB.

Find out how to enter here

 

Newspaper Advertising Awards 2013

An advertisement for the YWCA promoting equal pay for women has won the 2013 Newspaper Ad of the Year announced in Auckland on the 19th September.   Produced by Auckland's DDB, the ad wins the agency $10,000 cash and the kudos of being the year's best ad. 

Finalists & Winners can be viewed here

To see the photos taken on the evening, view them here