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PANPA Newspaper of the Year Awards Finalists Announced

PANPA Newspaper of the Year Awards Finalists Announced

The first set of finalists for the PANPA Newspaper of the Year Awards have been announced.  To view finalists click here.

The Guardian partners with Evans Cycles

The Guardian partners with Evans Cycles

The Tour de France partnership includes an interactive guide to the race stages, a video featuring Chris Hoy and competitions to win a road bike and VIP TDF ticket.  Read more here

Truly Madly Deeply

Truly Madly Deeply

A Newsworks and MTM study into the deep, emotional and long-term relationships that readers have with their favourite newsbrands; plus the impact that has on advertising within them.  Read more here

Reuters Institute Digital News Report 2014

Reuters Institute Digital News Report 2014

UK digital readership habits have more in common with Denmark and Finland than the US, according to the third annual Reuters Institute of Journalism Digital News Report 2014.  Read more here

Research shows if engagement is what it’s all about, print newspapers deliver

Research shows if engagement is what it’s all about, print newspapers deliver

A recent media and ad engagement study demonstrates the power of newspaper media.  Print editions are the most engaging medium and have the highest advertising engagement, and newspaper Web sites easily outscore the Internet on both media and ad engagement.  Read more here or view the full report here

 

Newspaper Ink Repels Mosquitos For A Bug-Free Morning Read

Newspaper Ink Repels Mosquitos For A Bug-Free Morning Read

Popular Sri Lankan paper keeps insects away with Citronella essence.  Read more here

Brain Research and Print Ad Relevance

Brain Research and Print Ad Relevance

A Dutch study of the brain's electrical responses to five different types of advertising offers insight into how quickly an ad succeeds or fails and why.  Read more here

2014 FIFA World Cup ads

2014 FIFA World Cup ads

It's not just the sports pages that are focused on the World Cup, with brands placing ads throughout the papers and online to mark the tournament...

See some creative World Cup ads here

Cannes Lions 2014

Cannes Lions 2014

INSPIRING CREATIVITY SINCE 1954

Cannes Lions is the world's biggest celebration of creativity in communications. Benchmarking innovation in anything from mobile and billboards to design and branded content, it's the home of the great ideas changing the ways brands interact with their customers. The Awards champion the best work from the past year and the Festival's inspirational learning programme points the way forward.  See more here for live updates from the festival and the winners from 17 June 

Print readers richer in NZ, as digital growth rises

Print readers richer in NZ, as digital growth rises

Digital growth is strong and newspaper buyers are getting richer, the latest Nielsen results for New Zealand show.  Read more

PANPA Newspaper of the Year Awards 2014

PANPA Newspaper of the Year Awards 2014

The 2014 Newspaper of the Year Awards will be held at The Ivy Ballroom, Sydney on Thursday August 21, 2014 (register here).A new criteria has been released (more info). Moving forward segmentation will occur by readership, as defined by emma and The Newspaper Works for members around the Asia-Pacific. The 2014 segmentation will be:

1  National/Metropolitan/Standalone Digital/Company (multi-title)

2  Regional

3  Community

Newspaper of the Year Awards finalists will be announced on Wednesday, July 16, 2014.  For more information visit here

PANPA Advertising and Marketing Awards 2014

PANPA Advertising and Marketing Awards 2014

The 2014 Advertising & Marketing Awards, proudly sponsored by Oceanic, will be held at The Establishment Ballroom on Wednesday, August 20, 2014 (register here). This cocktail style presentation evening will showcase the best of the best in creativity, sales and marketing. Advertising & Marketing Awards finalists have been announced, see more here.

The Full New York Times Innovation Report

The Full New York Times Innovation Report

The New York Times' Digital Innovation Report which was leaked last week highlights the paper's struggle to embrace online publishing.  Read more here 

 

Also listen to media comentator Gavin Ellis on the leaked report and what we can learn from it and about moving to an on-line publication.  Listen here

Tablet Advertising

Tablet Advertising

Tablet advertising:  The key metrics

The results from Newsworks' UK Tablet Project provides a snapshot of some standard metrics, terms and averages for this evolving sector.

They tracked 20 campaigns across five sectors, creating for the first time some key benchmarks for tablet advertising.  See more here

Pacific region scores in INMA marketing awards

Pacific region scores in INMA marketing awards

30 INMA Award winners were unveiled with Norway's VG campaign taking top prize...

Congratulations to APN New Zealand for their INMA win.  They won the Best Marketing Solution for an Advertising Client in group one with "APN and Tourism Australia: Explore Your Australia Passions". The campaign objective was to inspire the target audience to explore beyond the main gateways of Australia.  Read more

Shift 2014 - the newsworks UK event

Shift 2014 - the newsworks UK event

Shift 2014 was Newsworks' second annual conference, providing insight into the latest thinking and  trends for the national newspaper industry in the UK.  See the videos and presentations here, including the untold story of John Lewis' advertising from the people that create it - Manning Gottlieb OMD and adam&eveDDB.

News UK aims to create new universal ad effectiveness metric

News UK aims to create new universal ad effectiveness metric

News UK is on the verge of signing a deal with a "prominent" research house and at least one other media owner outside the newspaper industry to commission a study it hopes will create a new universal tradeable metric to determine the success of advertising across platforms.  Read more

Whakatane Beacon celebrates 75 years

Whakatane Beacon celebrates 75 years

The Whakatane Beacon celebrates 75 years on Monday April 14 , 2014.

To celebrate the occasion a commemorative tabloid was produced and distributed on Friday April 11 to mark the occasion covering history on the newspaper over the last 75 years.

An open invitation has been issued to the community to join celebrations on Monday April 14 at Mataatua Marae, Te Manuka Tutahi , with over 250 people expected.

Simon Ellis  CEO Beacon media Group says, "The large attendance shows how regional newspapers are still very much at the heart of local communities, the Beacon no exception with readership at over 22,000 per issue in the latest Nielsen survey results" .

5 cool ways to run newspaper ads

5 cool ways to run newspaper ads

Check out these five great newspaper ad ideas...

 

Festival of Media Global Awards 2014

Festival of Media Global Awards 2014

The winners of the Festival of Media Global Awards 2014 were announced on Tuesday 8 April at the prestigious Awards Gala Dinner, at the Rome Cavalieri.

 

Congratulations to DDB & VW Beetle on their win for Best Launch Campaign.


For a complete list of winners click here