People say print advertising is dying, but pretty regularly we see tourism campaigns that show its continuing power—not surprisingly, as tourism ads always hold that promise of delivering breathtaking visuals and poetic copy.
Four breathtaking prints ads for Wyoming have been made by an agency in Milwaukee - BVK. The ads are of beautiful landscape shots and copy that manages to be lighthearted without taking away any of the grandeur.
AdFreak spoke to BVK group creative director Brian Ganther about the work.
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