Newspaper Ad That You Can Only Read Outdoors

Marketers are always looking for ways to bring their brand's purpose to life and outdoor retailer L.L.Bean gives us a perfect example of this with their full-page newspaper ad you can only read outdoors.

From Adweek

Marketers are always looking for ways to bring their brand's purpose to life and outdoor retailer L.L.Bean gives us a perfect example of this with their full-page newspaper ad you can only read outdoors.

Using something called photochromic ink, which is colorless indoors but turns different colors when exposed to UVlight, they manage to execute a brilliant campaign.

Their tagline, “Be an Outsider”, appears in large lettering below, along with an additional entreaty: “No, seriously. Take this outside.” Readers who do just that will see the page come to life, with more text filling in the blank spaces, eventually revealing a whole “Be an Outsider” manifesto.

Who says you can't do cool things with print? 

Read the full article here >>

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