News & Opinion

Stuff and NZ Herald audiences continue to grow in Nielsen's latest online rankings

Stuff and NZ Herald audiences continue to grow in Nielsen's latest online rankings

Internet giants Google and Facebook continue to dominate online ratings for New Zealanders but increasing numbers of New Zealanders are visiting Stuff.co.nz and the NZ Herald, according to the latest Nielsen figures.

Nearly three million New Zealanders visited the search engine behemoth each month on average from October 2014 to September 2015 while an average of 2.3 million people clicked their way onto the preeminent social media site facebook.

Trademe was the highest rating local website which was visited by an average of 1.8 million New Zealanders over the same time period while Fairfax owned stuff.co.nz was the next local site attracting 1.73 million visitors.

Stuff also beat out the NZ Herald website in the categories of finance and sport respectively while the food and cooking categories had an international flavour with allrecipes.com, a source of last-minute culinary inspiration for many wannabe master chefs (including this reporter), and scripps networks food interactive.

n the battle of online traffic, Fairfax is still coming out on top with rival NZME's site for the New Zealand Herald attracting only 1.3 million unique visitors on average per month. 

The figures for the NZ Herald website show an increase in visitor numbers of 13 percent from the monthly average between October 2013 and September 2014 which put the site in tenth place.

This must be welcome news in the wake of redundancies taking place at NZME as the company seeks to adapt the way the 150 year-old publication provides news.

The restructure will see around 250 journalists from the New Zealand Herald, Herald on Sunday, NZME news agency, Newstalk ZB and Radio Sport relocate to the purpose-built media hub in central Auckland in December.

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