Life Beyond the Big Smoke

Learn new insights into this growing segment

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Targeting regional NZ

The dynamics of regional New Zealand are changing rapidly with 4 in 10 kiwis now living outside Auckland, Wellington and Christchurch.

We have new insights into the lives of Kiwis living beyond the city limits, gleaned from surveying over 1,000 people.  The study, conducted by Nielsen, delves into their future plans, buying and media habits. 

We also include highlights from a deep dive into the Otago, Taranaki and Bay of Plenty regions, to discover what makes them tick.

View the Auckland presentation

Download the powerpoint presentation here

If you are interested in one of our team coming to present either the Regional or Over 45s research, please contact us here


Is the age of 25-54 targeting dead?

The over 45's segment represents $23.5B spend opportunity. Learn new insights into this growing segment

Over the age of 45

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