No one reads print anymore, right?
Wrong! In recent years the humble newspaper has been somewhat overlooked by media buyers in favour of shiny new digital media channels – but is it time to reconsider this quiet achiever?
Newspaper readership across mobile, web and print reached an audience of more than 2.7 million people in New Zealand every week. And with print readers spending an average of 33 minutes on a typical week day and 49 minutes on the weekend, it boasts one of the most engaged audiences in the media mix. Click to enlarge
Volcanic Hills Wines Open Day Success
Rotorua winery, Volcanic Hills wanted to attract a local audience to their upcoming open day. Unsure of how to get people along they used a combination of media including traditional newspaper advertising, social media, email and word of mouth to promote the day. Hear about what drove people along here.
Get hyper-local regional reach
Readers from around regional New Zealand invite the daily post into their homes for breakfast each day. And with around 80% of sales coming from subscriptions, it’s no wonder the local newspaper is such an effective medium. Find out more about why locals from around New Zealand’s regional towns and cities respond to newspaper advertising in their local newspaper.
Source: Nielsen CMI Fused Q4 14 – Q3 15 Oct 15 TV/Online, All people 15+
Source: Nielsen CMI Fused Q1 15 – Q4 15 Oct 15 TV/Online, All people 15+