Research

Over 45s segment represents $23.5B spend opportunity

Over 45s segment represents $23.5B spend opportunity

Over 45s segment represents $23.5B spend opportunity 

The Over 45s have huge purchasing power with travel and home renovations topping their plans in 2016. 

New research has revealed that 50 percent of people over 45 years old say they plan to travel around NZ or overseas in the next 12 months, while 29% are planning home renovations. 

The nationwide survey of nearly 1,700 over 45s, conducted by Colmar Brunton on behalf of News Works, has shed new light on the spending and media habits of this growing demographic.

And it’s no surprise that when it comes to their media habits, the newspaper plays a key role, with 79% of respondents saying they enjoy reading newspapers as they’re in control of what they choose to read.

Click here to find out more and to check out our infographic and presentation 

Download press release here

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