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Why Our Brands

Today readers have the choice to read their paper in an array of different forms – in print , via smart phone, desktop or tablet. But the constant is the power of the editorial content and brand values that sit behind this industry's media companies. Readers trust the powerful brands that have been keeping them up to date for generations and now they can choose to read their favourite titles in the form that suits their needs in the moment.

Stuff.co.nz and NZ Herald.co.nz are the country's leading news websites with most other newspapers also having their own sites; popular with readers in their own regions.

Online readership is growing rapidly and as the consumer's appetite for news expands. 


Reaching Farmers...

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New Zealand is a farming nation - NZ is the second largest dairy exporter.  Farmers who read a daily newspaper are active and dedicated readers.  Find out more here


Travel for a travelling nation...

Travel  

Do you want to know how to reach the 2.2million New Zealanders who travel overseas each year? Read more here


Election 2014 - Reach youir voting audience with Newspapers!

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Did you know using newspapers leading up to the general election will offer you a broad 18+ audience (including both the decided and undecided voter)?  Read more here


Newspaper readers are foodies who love to cook, dine out and take care of their nutritional needs... 

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The food, drink and cooking sections are some of the most well read newspaper sections - reaching almost 2 million New Zealanders - across the week... Read more here

 


 Affluent Readers... TURN TO NEWSPAPERS 

Affluent Readers    

Each week 492,000 affluent people in households earning $120,000+ turn to Daily and Sunday newspapers, an increase of 5,000 readers in the past year...  Read more here


New Zealand's Daily Newspapers in 2013... 

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New Zealand's Daily Newspapers had a few changes over 2013, from birthdays to a change in size.  But the growth in readers continued to grow in 2013.  To find out more Download presentation


 Engage with loyal newspaper readers who are passionate about cars and driving... 

Cars    

Each week dedicated newspaper sections across the country deliver an unrivalled range of automotive news, features, comment and analysis on every aspect of cars and motoring from New Zealand's best motoring writers.  To find out more Download Flyer


 "Newspapers are but one expression of a modern news brand"...

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TNS research inconjunction with News Works NZ shows newspapers lead other sources of news for reliability and credibility, find out more on the Effectiveness of Newspapers...

Download PDF 


79% of regional newspaper readers ONLY read their local daily newspaper...

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Only regional daily newspapers are narrowcast and talk directly to, and about, the heart of the local community they represent...

Download PDF


NEWSPAPERS HAVE MORE READERS THAN EVER BEFORE...

Newspaper Facts

But readers are choosing to engage in different ways...
Download PowerPoint slides

Download pdf


10 REASONS WHY

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Here are a few compelling reasons why newspapers are vital to your next campaign.
Download PowerPoint slides

Download pdf


GET READ & GET RESULTS WITH NEWSPAPER INSERTS

See how newspaper inserted flyers drive consumer action Download pdf  or Download flyer

 

BANKING ON NEWSPAPERS

Is your banking client missing out on engaging with 1.6 million readers each day?  Read more.

 

CREATIVE OPTIONS IN NEWSPAPERS

See what you can do with newspapers Download pdf