Why Our Brands

Today readers have the choice to read their paper in an array of different forms – in print , via smart phone, desktop or tablet. But the constant is the power of the editorial content and brand values that sit behind this industry's media companies. Readers trust the powerful brands that have been keeping them up to date for generations and now they can choose to read their favourite titles in the form that suits their needs in the moment.

Stuff.co.nz and NZ Herald.co.nz are the country's leading news websites with most other newspapers also having their own sites; popular with readers in their own regions.

Online readership is growing rapidly and as the consumer's appetite for news expands.

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NEWSPAPERS HAVE MORE READERS THAN EVER BEFORE...

But readers are choosing to engage in different ways... Download PowerPoint slides Download pdf

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10 REASONS WHY

Here are a few compelling reasons why newspapers are vital to your next campaign. Download PowerPoint slides Download pdf

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CONNECTING LOCALLY

Reach & connect with the local market in daily newspapers.   The local daily newspaper is a trusted medium delivering relevant news & information to readers and action for advertisers, read more

 

GET READ & GET RESULTS WITH NEWSPAPER INSERTS

See how newspaper inserted flyers drive consumer action Download pdf  or Download flyer

 

CREATIVE OPTIONS IN NEWSPAPERS

See what you can do with newspapers Download pdf 

 

REMARKABLE FACTS ABOUT NEWSPAPERS

We've got the numbers

On a typical day newspapers connect with the hearts and minds of over 1.6 million Kiwis
Across an average week newspapers reach more than half the NZ population - 2.4 million

Call me loyal

More than half of all adult Kiwis read 3 or more issues of their paper in an average week
Almost two thirds of regular readers have been reading their paper for more than five years

Engaged & involved

1.6 million Newspaper readers agree they regularly 'do nothing else when they're reading the paper' – instead of chatting, snoozing and channel flicking

Powers of persuasion

Nearly 2/3rds readers decide to buy after seeing an ad in the paper

Opinion forming

Newspapers have a role to lead the debate around topical issues – 82%

Local connection

Newspapers are highly relevant to me and my town/city - 83%

Newspapers have become news brands

24/7 connection with news brands now the norm - 76% of newspaper readers visit a news website at least once a week
NZ's top two online news sources are newspaper websites – Stuff and NZ Herald.co.nz
"A relationship with a newspaper is daily and monogamous – digital is the new meeting place"
Marketing Director: OTC Johnson & Johnson

Readers with buying power

Newspaper readers are financially comfortable, optimistic types
And they think it's important to learn new things

Trusted

Trust built up over 150 years is hard to break
77% of readers trust their newspaper
Advertising in newspapers is less intrusive than on TV or radio – 72%

Source: AC Nielsen CMI Q211-Q1 2012