Today readers have the choice to read their paper in an array of different forms – in print , via smart phone, desktop or tablet. But the constant is the power of the editorial content and brand values that sit behind this industry's media companies. Readers trust the powerful brands that have been keeping them up to date for generations and now they can choose to read their favourite titles in the form that suits their needs in the moment.
Stuff.co.nz and NZ Herald.co.nz are the country's leading news websites with most other newspapers also having their own sites; popular with readers in their own regions.
Online readership is growing rapidly and as the consumer's appetite for news expands.
But readers are choosing to engage in different ways...
Here are a few compelling reasons why newspapers are vital to your next campaign.
Reach & connect with the local market in daily newspapers. The local daily newspaper is a trusted medium delivering relevant news & information to readers and action for advertisers, read more
See what you can do with newspapers Download pdf
On a typical day newspapers connect with the hearts and minds of over 1.6 million Kiwis
Across an average week newspapers reach more than half the NZ population - 2.4 million
More than half of all adult Kiwis read 3 or more issues of their paper in an average week
Almost two thirds of regular readers have been reading their paper for more than five years
1.6 million Newspaper readers agree they regularly 'do nothing else when they're reading the paper' – instead of chatting, snoozing and channel flicking
Nearly 2/3rds readers decide to buy after seeing an ad in the paper
Newspapers have a role to lead the debate around topical issues – 82%
Newspapers are highly relevant to me and my town/city - 83%
24/7 connection with news brands now the norm - 76% of newspaper readers visit a news website at least once a week
NZ's top two online news sources are newspaper websites – Stuff and NZ Herald.co.nz
"A relationship with a newspaper is daily and monogamous – digital is the new meeting place"
Marketing Director: OTC Johnson & Johnson
Newspaper readers are financially comfortable, optimistic types
And they think it's important to learn new things
Trust built up over 150 years is hard to break
77% of readers trust their newspaper
Advertising in newspapers is less intrusive than on TV or radio – 72%
Source: AC Nielsen CMI Q211-Q1 2012