Trust in Media events

Findings from a recent Colmar Brunton study on media trust, gained from surveying 600 New Zealanders.

Who’s in your inner circle?  The truth about media trust.

As the digital media landscape has evolved, so too has consumer trust in media channels. Has the growth of fake news had an impact on trust in Facebook? And how does this impact on our attitudes to advertising? Find out who’s in the inner circle and who’s out at our free events brought to you by News Works and the Marketing Association. We’ll share the findings from a recent Colmar Brunton study on media trust, gained from surveying 600 New Zealanders.

You will learn: 

  • How trust in media compares across channels like Facebook, TV, news media and YouTube
  • How this trust impacts on advertising – including media channels where Kiwis are most open and receptive to consuming advertising
  • How New Zealanders react to advertising – which media channels are most likely to drive consumers to a website and actually make a purchase

Auckland
Wednesday, September 6

8am - 9.30am - Breakfast from 8am, presentation starts at 8.30am
Pullman Auckland
Princes Ballroom
Cnr Princes St & Waterloo Quadrant
Auckland
Please register here 

Wellington
Tuesday, September 12
11.30am - 1pm - Lunch from 11.30am, presentation starts at 12pm
Mac's Function Centre
4 Taranaki St Wharf
Wellington
Please register here

 

Seats are strictly limited and we anticipate that these events will reach capacity. 

  

 


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