Case Studies

Hell Pizza: Getting creative with print

From Fairfax

Advertiser:  Hell Pizza
Campaign name:  20th Anniversary

When Hell Pizza went to Fairfax with a challenge it was one they couldn't refuse - how to help an iconoclastic New Zealand brand with a track record of outrageous public stunts (of often questionable taste) do “something different” for its 20th anniversary - without getting arrested?

Fairfax got to thinking, if their story had us hooked then surely it was worthy of telling to the rest of New Zealand. The features supplement team worked with Hell Pizza to write, design and publish their very own retrospective magazine.

With a 19% increase in sales recorded in Wellington, this unique way of telling Hell's story resulted in one happy client.

“I am now telling anyone - partners, suppliers, people I know - get back into
newspapers the results are amazing!”
Jason Buckley, Marketing Manager, Hell Pizza

Learn more here

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