Case Studies is an online transport company that offers a cheaper way to move domestic items to and from locations around the country. placed small space ads in daily newspapers, taking in the main areas of New Zealand.  Every day the advertising ran, traffic to increased by up to 31%. After one insertion in a Sunday newspaper, there was a 31% increase in traffic to the website compared to the previous Sunday and a 17% increase in new visitors to the Website during the campaign period, compared to the 3 weeks prior to advertising.

"These creative small space ads were a great way of associating the newspaper medium with our service offering." Mike Turner, Director of


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