Stephen Duff Mitsubishi had 20 vehicles they were looking to clear from the yard. A regular ODT advertiser, aware from their own research that their clientele were newspaper readers they placed four 'clearance' 'be quick' ads in the paper over a ten day period.
People in the region looking to purchase a new vehicle
20 vehicles to be sold to make way for new stock
Of 20 units available for sale - by Saturday 22nd, when the last ad ran, there were only 5 remaining. The client was too busy to talk to their ODT representative when they called in on 4 occasions - all the Outlanders were sold within 4 days of the ad running.
"We were inundated with customers. maybe the adverting does work!!!"