News & Opinion

End of an era for the Newspaper Ad of the Year

End of an era for the Newspaper Ad of the Year


Media Design School takes out the 2016 Student News Media Competition

After a ten-year reign News Works has announced the end of the Newspaper Ad of the Year along with the Newspaper Ad of the Month competition.

The creative emphasis for the future will be focused on the Student News Media competition where we recognise the emerging creative talent that’s coming through New Zealand’s universities and design schools.

With the Student News Media competition attracting over 90 entries across two categories, Diane Hannay, Head of Marketing for News Works, says it’s encouraging to see so many youth engaging with news media.

“We have an important role to play in educating the next wave of creative and media talent about the role and value of news media.  With digital and social grabbing so much of this generation’s attention, it’s important for them to realise that not everybody has the same media consumption habits as they do.”

This year’s competition brought a new challenge for the students, with a real-life brief from JUCY.  The campaign, targeting the over 45s, called for innovation and integration across both print and digital news media platforms and attracted entries from AUT, Media Design School and the University of Otago’s Brandbach.

A cheeky and risqué JUCY campaign ‘live like a person, not a parent’ by Stan Lee and Aiken Hutcheson from MDS, won the main brief category, taking home the cash prize and the kudos of being this year’s student winner.

The campaign was highly praised by the creative judging panel noting, “the over 45s will relate well to this campaign, it sells the emotion of the freedom. The ads were visually arresting, gave a smile and ticks all the boxes.  Well done.”

‘Anywhere can be home’ by Peter Vulinovich and Jinah Song also from Media Design School was runner up.  Judges said “nice use of newspaper medium, highlights the benefit in a way that still says luxury.”

The student competition also awards a winner in the 48-hour topical category, taken out this year by Josh Foley and Brooke Wiley from Media Design School for their Happy Socks execution.  The judges said “this ad was cheeky, had great art direction and was super simple.  Highly topical.”  Special mention was also given to Stan Lee and Aiken Hutcheson for their ‘Happy 80th, Pine Tree’ topical ad.




Client: JUCY – Live like a person, not a parent

Students:  Stan Lee and Aiken Hutcheson

School:  Media Design School


Runners Up

Client: JUCY – Anywhere can be home

Students:  Peter Vulinovich and Jinah Song

School:  Media Design School




Client:  Happy Socks

Students:  Josh Foley and Brooke Wiley

School:  Media Design School


A collection of the work by the 2016 students is available to view here.


The 2016 Student Awards judging panel

Bronwyn Retief

Chemistry Interaction

Kishan Chopra

Chemistry Interaction

Graeme Clarke


Ben Pegler


Danny Brown


Charles Godinet


Scott Moyes


Diane Hannay

News Works NZ

View press release here


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