Newspaper industry chair appointed
Former publishing and print executive Phil Eustace has been appointed chair of the Newspaper Publishers’ Association. He replaces Michael Muir, managing director of the Gisborne Herald, who has held the role since 2007.
Mr Eustace paid tribute to the outstanding work Mr Muir has done to ensure that newspapers worked together to provide a powerful medium for agencies and their customers.
“Mr Muir has played a key leadership role in driving the Newspaper Publishers Association to provide the research, marketing and administrative resources to offer agencies and advertisers a one-stop-shop solution to their marketing needs.”
“Newspapers remain a powerful force in New Zealand with a combined daily and Sunday reach of nearly two million readers. Advertising revenues from all newspapers and their websites totalled nearly $500 million last year, testament to their continuing effectiveness.”
Mr Muir will remain on the NPA board. Mr Eustace joined New Zealand Herald publisher Wilson & Horton as Chief Financial Officer in 1996 and held a number of senior finance and operational roles over more than 20 years as the company became APN then NZME. He retired earlier this year.
The NPA represents the publishers of all New Zealand daily and Sunday newspapers, their websites and mobile platforms. As well as co-ordinating publishers’ interests in areas such as government affairs, media freedom and advertising standards, the NPA also carries out sales promotion and marketing under the News Works brand. Other activities include the Print Media Copyright Agency (PMCA) and the Canon Media Awards.
News Works recently commissioned Colmar Brunton to research the media and buying habits of the over 45s demographic. The nationwide survey of nearly 1700 showed a big majority – 79 percent – enjoy reading newspapers. Some 59 percent of respondents said they bought a product or service as a result of seeing it in a newspaper while 72 percent said deciding where to buy something is influenced by what they read in their newspaper.
Mr Eustace said newspapers also maintain a critical role in keeping people informed and democracy healthy. The Canon Media Awards, which the NPA has run since 2010, served to recognise excellence in journalism. For the first time since 2009, the awards are returning to Wellington with more than 450 expected to attend the awards dinner at Te Papa on May 20.
For more information contact Brian Hill, NPA/News Works CEO [email protected] Mob 027 578 3649
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