Over half the population live outside the three main metropolitan areas of Auckland, Wellington and Christchurch. What is the attraction? Discover more about regional New Zealand and how the local daily newspapers in each region connect with ‘the other half’.
Based in Masterton, in the heart of the Wairarapa, the Times-Age keeps its readers in touch with their community. Just over the Rimutaka ranges from Wellington, the
Wairarapa is a region of wide valleys, small towns and spectacular coastlines. Reading the paper is part of a daily routine for Wairarapa Times-Age readers.
Read here for more.
Wairaka, the lady on the rock, guards the entry to the Whakatane harbour, where charter boats lie waiting to take visitors diving, fishing or swimming with the dolphins. Visit New Zealand’s only active island volcano, White Island from here too. Whakatane Beacon readers are loyal - 94% of them read no other daily paper. Visit Whakatane here.
New Zealand’s longest river, the mighty Waikato, cuts its way through the region of the same name. 116,000 locals read the local daily newspaper, the Waikato Times. They get news and information about issues and events in the region – food shows, field days and inland conservation island. What’s on in the Waikato? Find out here.
Situated in Canterbury midway between Christchurch and Dunedin, Timaru is the second largest city in the region and home to a number of sporting world champions. For 34,000 locals the Timaru Herald is a 30 minute read each day. Learn more about the Timaru region and the power of its paper. Click here for more information.
The Rotorua Daily Post has 44,000 readers every week – looking to their paper for coverage of important local issues, local news and information. In a region famous for its lakes, fishing, sulphur and geysers, Daily Post readers are more likely to post a comment of review online. Find out more about the region and its paper here. Click here for more information.
Nelson has grown up around its port, a vital link for local industries - forestry, fruit, wine and seafood. The Nelson Mail delivers news and information to 58,000 locals every week. Nelson is where the World of Wearable Arts originated. Find out more about the centre of New Zealand here. Click here for more information.
The Wanganui Chronicle has a role to lead debate around local & topical issues according to 92% of its readers. The Chronicle is where they go to get local information including the advertising. Central to the region is the longest navigable river in the country, the Whanganui. Click here for more information.
Invercargill, start point of State Highway One which ends at Cape Reinga and home of Bluff Oysters and the Southland Times. 83,000 people in the southernmost region in the country read the Southland Times each week and 80% of its readers read no other daily paper. Find out more about Southland and the Southland Times here.
At the top of the South Island, Marlborough is the country’s premier wine region – home of Allan Scott, Astrolabe, Babich, Brancott Estate, Cloudy Bay, Dashwood, Spy Valley Wines … to name but a few. Marlborough Express readers will decide where to buy from an ad in their daily paper – find out more about the region and its paper here
Wind farms, the Gorge, the Square and Massey University - are all part of this region. Palmerston North, is the educational and research centre in the region and where the Manawatu Standard is based. Standard readers say they don’t mind the ads in their paper. How many people connect to the Standard each week – click here for more information.
The Hawke’s Bay Today connects the Napier and Hastings communities. 35,000 of its readers read no other daily paper – getting all their news and information from the paper. Another big wine region, the Hawke’s Bay is also considered the Art Deco Capital and the fruit bowl of New Zealand. How did that happen? Find out here
More than 150 years after it was first discovered, gold is still being mined on the West Coast. The region’s paper known locally as The Greystar, is a trusted source of local news and information in the region. Readers say advertising in the paper is less intrusive than on tv and radio and … it works. Find out how well here
Not just the kiwifruit capital of New Zealand, Tauranga is the gateway to the Bay of Plenty, it’s a busy port and home to the Bay of Plenty Times, read by over 70,000 people every week. Find out more about the region and its paper here
The Northern Advocate covers day to day issues from the ‘winterless north’ where the Treaty of Waitangi was signed. To find out how long ninety mile beach is and more about who The Northern Advocate’s readers are click here
Epic surf, a stunning coastline and a mountain with two names, all here in the ‘Naki . Dairy farming (white gold) is the region’s largest industry, but oil and methanol (black gold) have also brought wealth to the region since the 1860s. The local paper for the region, The Taranaki Daily News has a strong and loyal audience. To find out more – click here
Gisborne is the first city to see the sun each new day and is renowned for its award winning wine (since the 1960s), white sand beaches and the New Year Rhythm & Vines Festival. Find out more about Gisborne and The Gisborne Herald - here
Ashburton is a world leading manufacturer of kits and an adventure-seekers dream – skiing or snowboarding, hiking, biking, sky-diving, hot air ballooning, fishing, horse-riding … the list goes on. Connecting the local community is the local daily newspaper - The Ashburton Guardian - find out who their readers are here
32,000 square kilometres of mountains, plains, glacier-fed rivers and deserted sandy beaches. At its heart sits the city of Dunedin and at the heart of Dunedin is the Otago Daily Times – keeping 149,000 locals informed and connected to all things local and national. Find out more about the ODT here