Over the age of 45

Learn new insights into this growing segment

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Is the age of 25-54 targeting dead?

The over 45's segment represents $23.5B spend opportunity. 

New research has revealed that 50 percent of people over 45 years old say they plan to travel around NZ or overseas in the next 12 months, while 29% are planning home renovations.

The nationwide survey of nearly 1,700 over 45s, conducted by Colmar Brunton on behalf of News Works, has shed new light on the spending and media habits of this growing demographic.

And it's no surprise that when it comes to their media habits, the newspaper plays a key role, with 79% of respondents saying they enjoy reading newspapers as they're in control of what they choose to read.

Download presentation here

View press release here 

If you are interested in one of our team coming to present to you the Over 45's research please contact us here 

Life Beyond the Big Smoke

The dynamics of regional New Zealand are changing rapidly with 4 in 10 kiwis now living outside Auckland, Wellington and Christchurch.

Targeting regional NZ

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