Retail Store Launches

International retailers Tiffany & Co, H&M, David Jones and Zara utilise the power and influence of news media to launch their store openings.

Tiffany & Co. dazzled readers of The New Zealand Herald Viva section with a four page cover wrap to announce the opening the American luxury jewellery and speciality retailer’s newest flagship store in Britomart, in the heart of Auckland. 

The advertising included a timeline of the brands heritage and milestones, and showcased stunning diamond and gemstone creations which reinforce the brand as an arbiter of taste and style.


David Jones cleverly built anticipation by running a series of ads in The Dominion Post counting down to opening day.  This was followed it up with an eye catching and stylish double page cover wrap on opening day, compelling readers to try its world class shopping experience, extensive product range, concierge services and invited them to talks from leading New Zealand Stylist Kylie Cooke.


H&M treated readers of the Weekend Herald to a bold and beautiful four page cover wrap launching the international heavyweight’s multi-level flagship store in Sylvia Park.  The first page asserted ‘Your Favourite Store is Finally Here, NZ!’ and followed it up with three pages of trendy and fashionable ads promoting opening day entertainment, offers and giveaways; who the range appeals to and the good value the stores offer.


Zara served up a visually appealing ad in The New Zealand Herald’s Viva magazine, informing readers of the opening of its first New Zealand store.   The ad drove brand engagement further by prompting readers to follow the brand on its social media channels - Instagram, Facebook, Twitter, and Pinterest.

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