Student Awards Brief 2017

All you need to know about the 2017 Student Awards Brief

2017 Student Newspaper Advertising Competition


Each year News Works runs a competition for students. 

The first prize of $500 is for the Main brief and a prize of $250 for the Topical brief.  The main brief needs to be completed under the guidance of your AUT, Media Design School Course or Brandbach – Otago University Tutor. First prize means you win The Student Newspaper Award announced in October.

Download presentation here


Main Challenge

Drive electric – Drive the future

  • Your campaign needs to get the target market talking about electric vehicles across the news media platforms
  • Your campaign must have a minimum of 3 print ad executions and must clearly demonstrate how that idea also works in digital and mobile
  • Your campaign must have a call to action to visit the Drive Electric website and must include their logo
  • Your campaign will be a brand campaign that will get electric vehicles into the preferred consideration set of the target market
  • The campaign will be measured on hits on the website landing page and the volume of registered electric vehicles
  • You will be required to supply your entry/s as a hardcopy on card

Download Main Brief here


Topical Challenge

48 hour challenge over the weekend of 10th and 11th June

  • Based around topical events or news happening that weekend
  • Enter as many campaigns as you want


Download Topical Brief here


Check out some great creative inspiration from last years competition as well as creative ideas and inspiration from our gallery of print and digital ads from here and around the globe


2016 Main Brief Winner

Check out the 2016 JUCY Brief Competition - Winner here for inspiration

2016 Topical Winner

Check out the 2016 Topical Brief Competition - Winner here for inspiration


If you require any further information or have any questions please contact Georgie


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